Vogue Digital Cover
Team
DESIGN Lily Boyce, Daniel Baldwin
CREATIVE DIRECTION Daniel Baldwin
DEVELOPMENT Raagul Nagendran, Hebsibal Samuel
Objective
Create a unique digital moment for the May 2023 digital Vogue cover that creates an engaging experience for users to view ten leading designers’ tribute work to Karl Lagerfeld, photographed by Annie Liebovitz.
Outcome
Increased time spent on page ⏱️
Approach
We focused on simple yet effective scroll-based patterns, specifically for the mobile experience, including:
- A parallax header effect
- Alternating section backgrounds
- Sticky headers for each designer section
- Popup videos for each designer
None of these features are available in the standard CMS that powers Vogue’s digital articles, so this project was an experiment for the use of more interactive article design.